Being a blogger – professional or amateur – can be a taxing task in the modern era. Not only do you feel the weight of responsibility surrounding the need to produce consistent, relevant and crisp content for your loyal visitors to enjoy, but you’re also charged with the job of having to manage your site’s social media presence also.
With Twitter, Facebook, Linkedin, Google +, Reddit and RSS feeds to look after, it is understandable why so many webmasters begin to feel a little overwhelmed after a while. Depending on which blogs or forums you read, all of these social media outlets are just as important as one another when it comes to building a healthy, organic-looking back link profile to your site.
The problem with this, however, is that now there are so many social media outlets, ensuring your blog or website is accurately represented on all of them is almost an entire full-time job within itself. Sadly, this is why I feel we’re beginning to see a dramatic rise is spammy Tweets, Facebook pages and Reddit bookmarks.
Blog owners are beginning to feel overwhelmed and as a result, they simply sit down and try and ‘knock out’ all of their social media tasks in one sitting. You’ve no doubt seen this yourself, right? Suddenly your Facebook and Twitter feeds are bombarded by one, specific blogger who has clearly just started posted one tweet right after the other.
Needless to say this is a horrible technique and will only lead to your visitors souring quickly on you. They’ll likely become frustrated, view your posts as spammy in nature (devaluing your site and brand) and will then probably just delete you altogether.
So, what’s the answer then? How to avoid becoming anti social network:
You know you need to tackle and maintain all of these social media outlets to keep your blog thriving yet you don’t want to devolve into an ‘Anti Social Network Marketer.’ After 3-odd years of managing social media profiles for a number of clients the best piece of advice I can offer you is this: ‘Don’t try and beat the entire world in one day.’
It is far too easy to get caught up in doing things ‘right now’ as opposed to ‘in due time.’ Technology and SEO evolve at such a rapid rate so we all feel that in order to keep up we need to slam 30 Red Bulls and optimize, tweet, upload and comment like men and women possessed. The truth is setting a schedule is a much, much better idea.
Get a basic calendar and stagger out your social media duties across the week. Aim to make a certain number of tweets, status updates and so on per day and stick to it.
This is a tried and tested method that works brilliantly for a number of reasons. Scheduling your social media work means that you don’t smack your followers in the face with too much information at once. They stay in a mindset where when you tweet, they’re happy to read what you’ve written and that’s where you need them to be. Add to that the fact that search engines look very favorably (especially post Penguin/Panda) on natural looking link building and staggering out your updates works perfectly with that plan.
The temptation to tear through all of your social media duties at 100 miles per hour is certainly a strong one and I’ve felt the pressure to do it many times before. Taking your time and planning your moves more carefully, however, ensures you keep your followers happy, maintain your sanity, work more efficiently and most importantly, avoid becoming an ‘Anti Social Network’ kind of webmaster.
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